The Problem: Chaotic Q&A and Information Overload
Large-scale conferences and events frequently suffer from inefficient audience engagement. Speakers are often confronted with a stream of repetitive, irrelevant, or off-topic questions during Q&A, undermining the session’s value. Concurrently, attendees struggle to find real-time event information (agendas, speakers, venue details), leading to frustration and overwhelming event staff with routine, logistical queries. The need is for a seamless, intelligent system to filter content and instantly deliver information, thereby reducing staff load and maximizing session quality.
The Solution: Articom’s Conversational Event Agents
Articom deployed a suite of specialized agents to manage audience interaction, information delivery, and Q&A, transforming event chaos into a structured, highly valuable experience. Leveraging natural language processing, these agents act as a dedicated moderation and information desk available to every attendee instantly.
Case 01: Q&A Moderation Agent at DisruptAsia
Articom deployed an automated Q&A moderation agent to streamline audience interaction:
- Intelligent Screening: The agent acts as a calm, front-of-house assistant that automatically screens and sorts audience questions based on relevance to the speaker’s topic.
- Content Filtering: High-value, relevant questions are prioritized and forwarded to the human moderator, while low-priority or repetitive questions are quietly filtered out.
- Instant Logistics: The agent answers simple logistical queries (e.g., “Where’s the lunch?”) instantly, preventing audience members from overloading the main Q&A channel with routine questions.
- Outcome: Speakers received better, more meaningful questions, and organizers managed larger audience volumes without increasing staff time devoted to filtering.
Case 02: Immersive Chat + Customer Experience at DisruptAsia
Articom rolled out an Immersive Chat experience focused on event navigation and attendee information:
- Friendly Guide: The chat acts as an intuitive guide that knows the event agenda, speaker details, and venue layout.
- Instant Navigation: Attendees receive immediate answers to natural questions like “What’s on now?” or “Who’s speaking about AI?”, complete with relevant session details, speaker info, or directions.
- Staff Time Savings: By handling routine information lookups naturally, the agent saves significant staff time, freeing the event team to focus on the in-person experience.
- Outcome: Attendees accessed information quickly without searching long schedules or maps, enhancing the overall customer experience.
Case 03: Q&A Moderation & “Ask a Speaker” at Google I/O Extended Sri Lanka
Articom powered an advanced “Ask a Speaker” system focused on question prioritization:
- Relevance Scoring: The moderation agent reads every submitted question and assigns a relevance score based on its fit for the speaker’s topic.
- Prioritization Engine: The system automatically forwards only the top-scoring, most thought-provoking questions to the speaker moderator for the stage Q&A.
- Duplicate and Logistical Filtering: The agent instantly answers simple or logistical queries and filters out duplicates, ensuring the Q&A session remains focused and high-value.
- Outcome: The event efficiently handled a large volume of questions, ensuring that only the most relevant content reached the speakers, ultimately improving the session value for all attendees.
Impact & Results
Articom’s Conversational Agents ensure organizers handle high-volume events with sophisticated efficiency. Attendees get quicker, clearer answers and a human-feeling information service, while speakers benefit from higher-quality interactions. The net result is a highly engaging, scalable event experience with minimal administrative chaos.
